About this episode
"Continue to learn something new every day." What happens when a Navy-trained water chemistry expert dives into AI-powered marketing? You get Ben Frieders—Marketing and Business Development Manager at ChemREADY—who's turning the tide on how water treatment professionals use tech. Whether you're still skeptical of AI or already exploring tools like ChatGPT, this episode offers a masterclass in practical, professional applications tailored for the water treatment world. From the Navy to Water Treatment: Ben's Story Ben Frieders shares his journey from operating nuclear submarines to leading marketing at ChemREADY. His technical background in water chemistry uniquely shaped how he approaches strategy, and service. The Power of Rising Tide Mastermind Ben explains how a peer group like Rising Tide transformed his professional growth—giving him weekly accountability, mentorship, and a place to talk shop without explanation. AI in Action: Real Tools, Real Impact Ben discusses how ChemREADY uses: ChatGPT for blog and email creation Sora to generate custom videos 11 Labs to automate audio narration And more, all while respecting quality control and intellectual property Prompt Engineering Tips from a Pro Ben o
