How Can Admins Influence the Salesforce Product Roadmap?

How Can Admins Influence the Salesforce Product Roadmap?

26:46 Jan 8, 2026
About this episode
Today on the Salesforce Admins Podcast, we talk to Rebecca Sherrill, VP, and Shelly Erceg, Product Leader, both on the Salesforce Research and Insights team. Join us as we chat about the newest updates to IdeaExchange, including RoadmapExchange and Idea Insights, and why now is the perfect time to get involved. You should subscribe for the full episode, but here are a few takeaways from our conversation with Rebecca Sherrill and Shelly Erceg. How feedback shapes the product roadmap If you've ever wondered what happens after you submit an Idea to the IdeaExchange, this episode is for you. The Product Research and Insights team has been working on several new things to improve transparency and enhance collaboration between PMs and the Salesforce community. Joining us for this episode are Rebecca Sherrill and Shelly Erceg. Rebecca started at Salesforce in user research, where she talked to, interviewed, and observed hundreds of admins to better understand their needs. "I have a huge appreciation for the admin community because I spent so much time with them during those years," she says. Shelly, meanwhile, started as a PM on workflow and process automation tools, building products like Process Builder and part of the Flow engine. "Admins are my jam," she says. On the Product Research and Insights team, she's focused on IdeaExchange and True to the Core. Together, they're here to tell us about how RoadmapExchange and Idea Insights will help you see how your feedback influences the product roadmap. What is RoadmapExchange? If you've ever submitted to IdeaExchange, it's natural to ask yourself, "How do I know if they're working on my Idea? Is it ever going to be implemented? If not, why?" That was the impetus behind RoadmapExchange, which maps ideas to Salesforce product roadmaps. The goal is to offer a peek behind the curtain, allowing you to see what the product team is working on right now and what they're considering for the future. Most importantly, it allows the community to provide feedback and use cases to help guide the product team's decisions. "It's an opportunity to help shape what we build," Shelly says, and it also gives you a better idea of what's coming so you don't waste resources solving a problem that the product team is already working on. Get in on the conversation with Idea Insights The other IdeaExchange feature that Rebecca and Shelly are really excited about is Idea Insights. After twenty years, there are a lot of ideas out there. Idea Insights provides context into what's happening right now in four key areas: Top Trending Ideas with the most votes overall from the pa
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