About this episode
Much of legacy media is dying. You know what isn't? Live sports. Where the outcome is uncertain, people want to watch.That means bringing together large numbers of fans and athletes. And what does that all add up to? Emissions. And emissions that could potentially be detached from profitability, leading to budgets large enough to support meaningful carbon removal.But will sports leagues move in this direction? Or is it better that it stay at the level of individual teams jockeying for brand value from climate action?Today's guest is Dr. Aidan Preston, Senior Impact Manager of Milkywire and former Advisor to the United States Department of Energy.Aidan is a sports fanatic and the author of Milkywire's latest report, "The Climate Cost of Growth in Sport: An Opportunity for Sports to Win on Climate".We discuss the evolving media landscape around sports, the creation and surprising rise of new sports, the omnipresence of sports betting, and how all of this might play out for carbon removal and climate action.This Episode's SponsorsAbsolute Climate: the only standard that’s developed independent of registriesPhilip Lee LLP: legal resources for carbon removal buyers and suppliersListen to the RCC episode with Peter Minor from Absolute ClimateListen to the RCC episode with Ryan Covington from Philip Lee LLPBecome a sponsor by emailing carbon.removal.strategies[at]gmail.comUse this affiliate link to use Descript's transcripting and podcast editing serviceSign up for the 9Zero climate coworking space with my referral codeResourcesBecome a paid subscriber of Reversing Climate Change
