About this episode
Pete Mora joins the Restaurant Unstoppable Network for a live Q+A on March 16th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Pedro "Pete" Mora is the founder and CEO of Fajita Pete's, a Houston-based Tex-Mex concept built around catering, delivery, and a streamlined fajita-focused menu. Born in Colombia and raised with an entrepreneurial push from his family, he opened his first full-service Mexican restaurant, Poblano's, at age 23 in 2002, discovering that guests were most excited about fajitas and off-premise catering. In 2008 he closed that restaurant and launched Fajita Pete's, reimagining the business as a compact, catering first brand that delivers fresh fajitas, tacos, and flautas directly to homes, offices, and events. A graduate of the University of Houston's entrepreneurship program, Mora has grown Fajita Pete's from a single Houston location into a fast-growing franchise recognized on lists of top emerging franchise brands, all while keeping the model intentionally simple and hospitality-driven. On this episode, Pete shares how he went from crafting tables in his garage to building a scalable restaurant system, why he believes hospitality matters more than square footage, and what he's learned about grit, franchising, and "achieving the American dream one fajita at a time." Join RULibrary: www.restaurantunstoppable.com/RULibrary Join RULive: www.restaurantunstoppable.com/live Set Up your RUEvolve 1:1: www.restaurantunstoppable.com/evolve Subscribe on YouTube: https://youtube.com/restaurantunstoppable Subscribe to our email newsletter: https://www.restaurantunstoppable.com/ Today's sponsors: - Restaurant Technologies — the leader in automated cooking oil management. Their Total Oil Management solution is an end-to-end closed loop automated system that delivers, monitors, filters, collects, and recycles your cooking oil eliminating one of the dirtiest jobs in the kitchen.. Automate your oil and elevate your kitchen by visiting rti-inc.com or call 888-
