About this episode
In this episode of The Responsive Lab, Carly Berna and Scott Holthaus sit down with Matt Lombardi, Founder of Share, to unpack what real digital engagement looks like when it’s done well and why it actually leads people to take action.
Matt brings a practitioner’s perspective from working alongside nonprofits of all sizes, sharing what separates organizations that grow sustainably from those stuck on the acquisition hamster wheel. From donor personas and retention strategies to recurring giving programs that actually work, you’ll walk away with practical insights you can apply immediately.
You’ll hear about:
Why focus matters more than doing “all the channels”
How smart digital engagement builds trust and drives generosity
Creative ways to strengthen donor retention without always asking for money
What recurring giving programs need to succeed long-term
How technology decisions today shape fundraising outcomes tomorrow
Matt also shares where nonprofits get stuck internally and how teams can build momentum even when bureaucracy, bandwidth, or fear of change slows things down.
Links from the episode:
Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-lombardi-717547111/
Learn more about Share Talent: https://sharetalent.co/
Learn more about Share Services: https://www.shareservices.co/
Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.
