About this episode
Marketing org design isn't an HR exercise. It determines whether your team spends the year reacting… or actually executing. In this episode of Renegade Marketers Unite, Drew sits down with Charles Groome (Insightful) and Heather Adkins (Trimble) to unpack what a 2026-ready marketing organization really looks like. Spoiler: It's not built around functional silos. Instead, they explore campaign-led team structures, mindset-driven hiring, and operating systems designed for speed, adaptability, and accountability. You'll hear: How Insightful uses an effort + outcomes framework to evaluate performance Why Trimble reorganized around nine global initiatives instead of functional silos The rise of integrated campaign units to tighten alignment
