About this episode
Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down the three biggest misconceptions marketers have about AI-generated research, from assumptions about accuracy to the myth of average insights. You'll hear how synthetic research can help you test messaging, uncover clear audience insights, and even rewrite jargon so sales and buyers actually understand it—all without waiting months or spending a fortune. What You'll Learn: 3 misconceptions marketers have about synthetic research Why AI can surface insights that are better than traditional methods How synthetic research unlocks deeper audience understanding at scale When to use synt
