About this episode
By the time you implement "best practices," they've become boring practices, and B2B sure doesn't mean boring to business. In this episode, Drew talks with Udi Ledergor (Gong), author of Courageous Marketing, the book that challenges B2B marketers to stop playing it safe. Together, they explore what it means to lead with creativity, confidence, and courage. Udi also shares how Gong earned attention by building an audience that wanted to engage, not just be targeted. With every executive, from the CEO to the CFO, invested in the story, marketing became a company-wide advantage instead of a department. Three B2B Marketing Traps Udi Warns Against: Following industry best practices instead of breaking them Letting marketing own brand alone Hiring for experience over potential Plus:
