About this episode
Welcome to another powerful episode of "Raw and Real Entrepreneurship" hosted by Susan Sly. In this episode, Susan is joined by her daughter, Avery Sly, who serves as the Marketing Manager and Director of Brand Development at Agency 8. Together, they dive deep into LinkedIn and its powerful tool – newsletters. Avery, a seasoned entrepreneurial social media expert, shares her expertise on why LinkedIn has become a priority for her agency, emphasizing its professional tone and the increasing popularity among business professionals. The episode focuses on LinkedIn newsletters, and Avery walks the listeners through the remarkable results she has achieved with her newsletter, "Unicorn Social." Discover the secrets to optimizing your LinkedIn profile as Avery provides practical tips on profile and cover photos and creates attention-grabbing headlines. The discussion also highlights the role of AI tools, such as Microsoft Copilot, in crafting newsletter content while maintaining authenticity. Join Susan and Avery as they explore the impact of consistent posting on LinkedIn, building trust, and establishing thought leadership in the professional networking space. Whether you're a business owner or a professional looking to leverage LinkedIn, this episode offers valuable insights and actionable tips to enhance your presence on this dynamic platform. About Avery Sly: Avery Sly is the Marketing Manager, Director of Brand Development and Co-Founder at Agency 8, a digital marketing agency specializing in helping business owners and start-up founders succeed. In her role, Avery provides various social media management services and oversees a team of talented digital marketers. Avery works closely with her clients to help them achieve their marketing goals and works with various clients ranging from tech startups to car dealerships. Avery emphasizes continuously honing her business skills and recently received a graduate certificate from MIT in Artificial Intelligence and its Implications for Business Strategy. Outside the office, Avery enjoys spending time with her cat Theo and dog Aero. Avery is also an automotive enthusiast and an avid foodie who is always searching for new recipes! Connect With Avery: Website: www.agency8.com Instagram: @averysly LinkedIn: @averysly Tiktok: @drivewithaves About Susan Sly: Susan Sly is a Tech Co-founder and Co-CEO, a tech investor, best-selling author, keynote speaker, entrepreneur, and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and
