About this episode
In today’s episode, I’m joined by Claire Venus for a really thoughtful conversation about Substack, what makes it different from other platforms, and why so many creators are craving a quieter, more intentional space online. Claire shares how she went from working in festivals and events to building a business around Substack, and how her own desire for a non-algorithmic place to write turned into a thriving community and membership.We talk about what Substack actually is, how it has evolved over the years, and why it is not as simple as “just start a paid newsletter and make easy money.” Claire breaks down the reality of Substack’s 10% fee, the risks of low-ticket high-volume models, and why so many creators can burn themselves out trying to do too much. We also get into where Substack fits into a larger business ecosystem, whether it should replace your email list, and how to think strategically about using it for lead generation, self-expression, community, or paid offers.This episode is a really honest look at what Substack can be, who it makes sense for, and why not every platform is the right fit for every business. If you’ve been curious about starting a Substack but also side-eyeing it a little, this conversation will help you think through it with a lot more clarity.What you'll learnClaire’s journey from the events industry to building a business around SubstackWhat Substack is, how it has evolved, and why it feels different from traditional social platformsHow creators can grow on Substack without relying heavily on algorithms or viral contentWhy many creators are craving deeper connection and longer-form attention onlineThe reality of monetizing on Substack, including the 10% platform fee and subscription modelHow Substack fits into a larger business ecosystem alongside email lists, courses, and membershipsWho Substack is best suited for and why it’s not too late to start using the platformResources & Links:Visit Claire's websiteJoin Claire's 11,000+ subscribers
