133. How to beat shiny object syndrome
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133. How to beat shiny object syndrome

4:54 Mar 10, 2026
About this episode
In this episode, I’m sharing a real conversation from inside my Scalability Mastermind that I know a lot of you will relate to. One of my students asked how to stop shiny object syndrome—specifically the urge to start a brand new Instagram page or business idea when things start to feel slow or boring in your current one.I break down why the desire to “start something new” usually has nothing to do with the idea itself and everything to do with avoiding discomfort, commitment, and the messy middle of growth. We talk about dopamine, boredom, and why staying power—not constant pivots—is what actually creates long-term success.I also share the one question I come back to anytime shiny object syndrome pops up for me, plus why delayed gratification is one of the most underrated (and hardest) skills to build in business.What you'll learnWhat shiny object syndrome really is (and why it shows up when growth feels slow)Why starting something new feels productive—but usually isn’tThe difference between boredom and misalignmentHow avoiding discomfort keeps you stuck in cycles of restartingWhy consistency and “non-sexy” daily actions matter more than motivationThe mindset shift that helps you stick things out when results are delayedThe phrase I come back to when I’m tempted to pivot or rebrandResources & Links:Join Stacked InboxScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free Hooks
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