About this episode
In today’s episode, I break down a real funnel experiment that completely changed how I think about email marketing, buyer behavior, and funnel strategy. While prepping for a major course launch, I found myself wondering whether I was sending too many emails—or not enough—so I decided to test it.I walk you through two versions of the exact same funnel: a 10-email sequence and a 5-email sequence for the same low-cost offer. Everything stayed the same—the opt-in, the freebie, the pop-up offer, and the pricing. The only thing that changed was the number of emails sent to people who didn’t purchase right away. The results were shocking and revealed a massive shift most business owners need to make when it comes to building funnels that actually convert in 2026 and beyond.What you'll learnThe exact funnel structure I tested, from opt-in to pop-up offer to email sequenceWhy my 10-email funnel dramatically outperformed the 5-email versionThe revenue difference between the two funnels—and why list size wasn’t the real factorWhy more emails doesn’t mean “spam,” and fewer emails doesn’t mean “better”The real reason buyers don’t purchase right away (and what they actually need instead)How longer funnels allow you to support more buyer types through storytelling, objection handling, and social proofThe one question I stopped asking—and the new question that now guides every funnel I buildResources & Links:Join Stacked InboxScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free Hooks
