About this episode
In today’s episode, I break down the number one reason funnels fail to convert — and it’s not what most people think. While many funnels technically have all the “right” pieces (opt-in, freebie, nurture emails, sales emails), the real issue is how the funnel was built.Instead of creating funnels in disconnected parts, this episode explains why reverse-engineering from your main offer is the key to building a funnel that actually converts. You’ll learn how to think of your funnel as a curated journey — not a checklist — and how each step should intentionally prepare your audience to say yes to your offer.What you'll learnWhat a funnel really is (and what it’s supposed to do)Why most funnels don’t convert even when they’re “complete”The biggest mistake people make when building their funnelsWhy starting with a freebie is often the wrong first stepHow to reverse-engineer your funnel from your main offerHow to use “stepping stones” to move cold leads toward buyingWhat to evaluate inside your opt-in, freebie, nurture emails, and sales emailsThe key question every funnel component should answer before it existsResources & Links:Waitlist for Stacked InboxScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University
