About this episode
How did Tide become the king of laundry detergents? What's the secret behind Pampers' dominance in diapers? "The Brand Builders" unlocks the marketing genius and innovation engine of Procter & Gamble, the company behind some of the world's most recognizable brands. We explore the psychology of consumer choice, the power of advertising, and the strategies that have kept P&G at the forefront of the consumer goods industry for generations. Hosted on Acast. See acast.com/privacy for more information.
