440. The Creativity Choice with Zorana Ivcevic Pringle

440. The Creativity Choice with Zorana Ivcevic Pringle

57:24 Dec 31, 2025
About this episode
Creativity is not just for artists or makers, so how can we build creativity and move from having an idea to doing something with it? Joining Jill for this conversation is Zorana Ivcevic Pringle, a senior research scientist and the author of The Creativity Choice. Zorana discusses her journey into the world of creativity, the broader definition of creative acts beyond the arts, and how our emotions play a crucial role in creative processes. She emphasizes embracing discomfort, finding inspiration in frustration, and the necessity for community and collaboration in creative endeavors. This episode is a must-listen if you're curious to explore your own creative potential and bust the myth that creativity is just for the naturally gifted artists.Listen and Learn:How a formative childhood experience with art and creative differences sparked Zorana’s lifelong passion for studying creativityHow creativity isn’t limited to the arts; it can appear in everyday life, work, and problem-solving, showing that everyone has the potential to be creativeOvercoming fear, uncertainty, and the ‘gap trap’ by embracing discomfort, practicing creative self-efficacyWhy creativity is less about sudden inspiration and more about exploring problems deeply, asking questions, experimenting, and allowing solutions to emergeHow both positive and negative emotions serve as valuable information that can inspire creativityWhy creative blocks are a normal part of the process, and why approaching them with self-compassion can help overcome them and restore creative flowHow creativity and community intersect, and how collaboration or social connections can support the creative processResources:Zorana’s Website: https://www.zorana-ivcevic-pringle.com/The Creativity Choice: The Science of Making Decisions to Turn Ideas Into Action: https://bookshop.org/a/30734/9781541704329 Zorana's Substack Newsletter: https://creativitydecision.substack.com/ Connect with Zorana on Social MediaLinkedIn: https://www.linkedin.com/in/zorana-ivcevic-pringle/ BlueSky:
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