About this episode
How do you show up in the world, whether it’s online, at work, or in your community? Whether you’ve thought about it or not, that’s all part of your personal brand. In this episode of Psychologists Off The Clock, Michael is joined by Goldie Chan, a personal branding expert, to unpack her book, Personal Branding for Introverts, and what personal branding really is and how it’s different from just having a reputation. They talk about how to choose the right platforms, why consistency matters when you’re sharing content, and how to stay authentic while still protecting your privacy. Goldie also shares smart, down-to-earth advice on setting boundaries, creating meaningful content, and building genuine connections, especially for introverts and small business owners. If you’ve ever wondered how to shape your public persona without feeling fake or overwhelmed, this episode is full of practical, encouraging insights.Listen and Learn: What a personal brand is and how it reflects how people outside your inner circle perceive youThe key difference between reputation (what others say about you) and personal branding (what you intentionally communicate about yourself)The many components that make up a personal brand, both online and offlineThe key differences between “rented” and “owned” online spaces, including their pros, cons, and how the balance between them has evolved in today’s digital landscapePractical, ethical, and authentic strategies for creating and posting social media content, including how to choose the right platform, define their audience, and maintain a sustainable posting cadenceTesting and adapting to new platforms, understanding where their target community actually is, and aligning their content style with both personal preference and audience expectationsWhy going viral doesn’t necessarily build a lasting or engaged community, and why focusing on meaningful conversations and evergreen content is more valuable than chasing viralityHow to balance authenticity and privacy when building a personal brandExpressing genuine personality and emotion online in a sustainable way that maintains connection without compromising personal well-being or energyResources: Personal Branding for Introverts: https://bookshop.org/a/30734/9781541705463 Goldie’s Website https://www.goldiechan.comWarm Robots:
