About this episode
In today’s show, Dr. Sabrina Starling visits with Sara Nay of Duct Tape Marketing. These two entrepreneurs are highly aligned in their passion for work that supports life, rather than the other way around. Sara discusses her book, which is full of strategy, not just marketing tactics, along with an understanding of the value of relationships. If your marketing strategy needs an overhaul, this show is for you. Join us! Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn their marketing strategies into scalable systems that their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses reclaim ownership of their marketing, rather than renting it. Profit by Design is a Tap the Potential production. Show Highlights:Sara’s inspiration to write Unchained as a way to help others have control over their marketing strategySara’s “Aha moment” that changed her role at work and how Duct Tape Marketing works with clients with fractional CMOsThe Business Strategy PyramidIdentifying your growth priorities and execution calendar for the next few monthsA strategy-first approach to marketingTaking advantage of AI as a support that frees up time and increases valueAsk, “What tasks need to be done by humans, and what by AI?”The Ideal Client Deep Dive Worksheet (found in Sara’s book, Unchained)Connecting with people on a human/emotional level to build trustBuilding trust with our ideal clients: marketing with know, like, and trust; sales with try and buy; customer experience with repeat and referTrue growth: How it really happens through a focus on the customer experience What a business owner can gain by reading Unchained, your road map for a clear path forwardResources:
