About this episode
We're breaking down the IKEA Effect — what the IKEA Effect is, what the research says, and three ways to use the IKEA Effect to build a more productive team that cares about the work.STUDY CITATIONSNorton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460. CONNECT WITH US Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!Over 24,225 listeners and counting! If you have an amazing productivity tool or app that will make people more productive please reach out to us at b at brandon c white dot com OTHER GREAT PODCASTS ON THE BEST PODCASTS NETWORK MARKETING Podcast How to Write a Business Plan Podcast The EDGE - Long form conversations worth listening. Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!
