The Art of the Follow-Up: The "3-2-1" System for Staying on Someone's Radar Without Being Annoying
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The Art of the Follow-Up: The "3-2-1" System for Staying on Someone's Radar Without Being Annoying

4:05 Feb 23, 2026
About this episode
We break down the "3-2-1" follow-up system, a research-backed framework for persistent communication that works. We'll explain what the "3-2-1" follow-up system is, show you the science proving why "3-2-1" follow-up system matters, and give you 3 actionable strategies to start using "3-2-1" follow-up system today.Citation:Verbeke, W., Dietz, B., & Verwaal, E. (2018). "More than one way to persist: Unpacking the nature of salesperson persistence to understand its effects on performance." Journal of Personal Selling and Sales Management, 38(2), 125-147. CONNECT WITH US Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!Over 24,225 listeners and counting! If you have an amazing productivity tool or app that will make people more productive please reach out to us at b at brandon c white dot com OTHER GREAT PODCASTS ON THE BEST PODCASTS NETWORK MARKETING Podcast How to Write a Business Plan Podcast The EDGE - Long form conversations worth listening. Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!
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