About this episode
Descript, an AI video editor that turns long videos into short-form social clips by letting you edit video like a document. We explain how Descript works, look at research that shows why short clips are worth the effort, and give you a simple process to pull 10 clips from one video...easily. CITATIONS:Apasrawirote, D., Yawised, K., Chatrangsan, M., & Muneesawang, P. (2022). "Short-form Video Content (SVC) Engagement and Marketing Capabilities." Asian Journal of Business and Accounting, 15(2). Boeker, M., et al. (2024). "Shorts vs. Regular Videos on YouTube: A Comparative Analysis of User Engagement and Content Creation Trends." Proceedings of the 16th ACM Web Science Conference. CONNECT WITH US Read the Weekly EDGE Newsletter to Boost Your Productivity. It's FREE!Over 24,225 listeners and counting! If you have an amazing productivity tool or app that will make people more productive please reach out to us at b at brandon c white dot com OTHER GREAT PODCASTS ON THE BEST PODCASTS NETWORK MARKETING Podcast How to Write a Business Plan Podcast The EDGE - Long form conversations worth listening. Thanks for listening to the productivity podcast for your daily dose of productivity to be your best self!
