About this episode
Have you written a book to become a tech thought leader? But how do you ensure you get maximum exposure for your hard work?Mickie Kennedy, founder of eReleases, a press release distribution company shares his journey from a poetry enthusiast to a PR expert, stressing how press releases can significantly boost the visibility and success of small businesses and startups.We discuss:1) Actionable tips on writing compelling press releases2) Leveraging surveys to improve your chances of being featured in a popular publication3) Using AI to enhance your PR strategyTune in to learn how to effectively tell your story through press releases and attract media attention.00:00 Meet Mickie Kennedy: Press Release Marketing Expert01:17 The Power of Press Releases for Small Businesses02:29 Mickie's Journey from Poetry to PR03:47 The Evolution of Press Release Distribution04:28 Crafting Effective Press Releases14:37 Using Surveys to Enhance Press Releases22:48 Success Stories and Real-World Examples27:36 The Power of Storytelling in Product Launches28:07 Sharing Personal Stories to Connect with Audiences28:40 Incorporating Origin Stories in Press Releases29:53 The Impact of Strategic Press Releases32:33 Mickie's Personal Branding with Glasses33:28 The Role of Timing in Press Releases36:49 Mickie's Free Masterclass on Strategic Press Releases38:08 How to Work with E-Releases38:55 Using AI for Press Release Writing41:20 Crafting Compelling Quotes for Press Releases44:49 The Frustration of Needless Emails47:36 ConclusionMickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25 years ago after realizing that small businesses desperately need a press release distribution service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland.Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.Paddy Dhanda (Host)Paddy works at the largest Tech training organisation in the UK and is passionate a
