About this episode
Your host, Thomas Watkins, talks with the CMO at Groflex, Eric Berkman. Eric shares his startup journey, discussing the challenges of founding Groflex and the evolution from a niche accounting tool to a broad operational intelligence platform. He discusses how Groflex integrates and analyzes data across business functions, moving beyond traditional dashboards to deliver predictive insights and actionable recommendations, making data-driven decision-making accessible for business leaders without technical expertise.Learn more about Eric's work HERE.Connect with Eric on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.