About this episode
One Blogger’s Experience of Growing Traffic Without Producing New Content
If you’ve been blogging for a while you’ll relate to Todd Tresidder’s story in this episode of our Blogger Breakthroughs series.
A blog that’s been around for a year or more ends up looking messy, and gives readers an inconsistent user experience. Content is old and repeated. Links are broken. Content comes in different styles and voices. Graphics look dated.
A blog can become a house with many extensions that hasn’t been architecturally designed with any clear thought or plan.
So what should you do? Scrap the blog completely? Or is it worth giving it a major overhaul? That can take time – sometimes years – but the rewards come quickly.
What Todd did:
New code base
New theme
New redesign
New internal linking
New navigation structure
Deleted junk, irrelevant and out-of-date content
Redirected deleted content to other posts
Rewrote, combined and updated remaining content
Branded image and social media policy
