About this episode
Key Themes and Trends from the Social Media Marketing World Conference
In today’s episode, I want to share seven trends people were talking about at the Social Media Marketing World mega-conference recently held in San Diego.
Social Media Marketing World is probably one of the biggest social media conferences in the world.
Seven main themes came about from the conference:
Facebook Armageddon: Changes have shaken up things.
Be Human: It’s time for you to be real. Ask questions, and respond personally.
Going Live: There are more platforms to choose from now.
Episodic Video: These are stories on steroids.
Stories Style Content: Design sequences that take your audience on a journey, and stories that provide background or behind-the-scenes action.
Bots and Messenger Marketing: Bots may not be real, but they can be useful in blogging to notify people of new information and to ask them questions.
Blogging is Back: People know written content is not going away.
Should you do bots, go live, or create episodic content? Or blog, vlog, or do a podcast? Which social network should you focus on? Whatever you decide, make sure you don’t build your entire business around
