About this episode
How to Develop an Engaged Blog Audience
In today’s episode I want to talk about building engagement on your blog, and building a sense of community around it and your online business.
Building engagement is so important for your blog. It helps word-of-mouth growth, gives you energy, builds social proof on your site, and leads to more effective monetization. When people see engagement, they want to stick around and spend money.
Three ways to build engagement with your audience
Show up predictably – You need to show up regularly.
Show up mentally – Be prepared and ready to engage.
Show up randomly – Adding an element of surprise can make a massive difference to people.
Links and Resources for Principles of Building an Engaged Blog Audience:
Bob Burg
Tom Shefchunas
Further Listening About Why You Should Build Community on Your Blog
Why You Should Make Building Community a Priority in Your Blogging
