About this episode
How Updating Your Archives Can Drive More Traffic to Your Blog
In today’s episode I want to talk about a trend I’ve noticed among many experienced bloggers – tending to their archives.
Many experienced bloggers are slowing down on new content, while increasing traffic to to their blog by revising posts they’ve already written.
Individual blog posts tend to get the most traffic on your site, which means there’s gold in them thar archives.
But like any asset – your car, your home, even your body – your archives depreciate.
Go back to the first post you wrote. You’ll probably cringe at what you see – broken links, out-of-date content, and a really awful image (assuming it even has one).
If you don’t maintain your archives, they become worthless.
Fortunately, maintaining your archives can slow down or even reverse that depreciation.
So today I want to challenge you to pay more attention to your archives. (I’m challenging myself as well.) Go to one of your previous posts and update it. (Don’t worry – your internal cringe meter will tell you what needs changing.) Even small tweaks, such as fixing the obvious errors, will help.
Share your updated post with my Facebook group for input and help.
Finally, add a t
