About this episode
In this episode we have Nancy Harhut joining us. Nancy is the Co-Founder and Chief Creative Officer at HBT Marketing. They create digital and direct marketing campaigns driven by what behavioral scientists have proven about how people make decisions. And, we deliver superior results for some of the best brands around.Nancy has an extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both global and local.Chapters:00:00 - Intro02:03 - From Early Career to Behavioral Science in Marketing04:39 - Exploring the Power of Behavioral Science in Marketing08:42 - Enhancing Direct Marketing with Emotion-Driven Strategies12:23 - Embracing Counterintuitive Marketing with Behavioral Science18:52 - Testing Behavioral Science in Direct Marketing21:24 - Direct Mail Testing with Behavioral Science Insights26:48 - Behavioral Science Marketing Insights in Nancy’s Book28:39 - Get in Touch with NancyGet in Touch with Nancy:Nancy's LinkedInHBT Marketing WebsiteMentions:Robert CialdiniJohn SissonBooks:“Using Behavioral Science and Marketing” by Nancy Harhut“Influence: The Psychology of Persuasion” by Robert CialdiniMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
