About this episode
Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value of monthly donors and the long-term benefits they bring.Erica also addresses the challenges of breaking down silos within organizations and the mindset shift needed to prioritize recurring donors. She encourages sharing and collaboration within the nonprofit industry.Chapters:00:00 - Intro01:35 - Erica's Background and A Direct Solution09:07 - Building Multichannel Campaigns for Small Nonprofits14:52 - Building a Brand for Sustainable Revenue Growth20:43 - Overcoming Pain Points in Segmentation and Channel Diversification27:30 - Influential Figures in Erica's Career Journey29:32 - The Bridge Integrated Marketing & Fundraising Conference33:13 - Get in Touch with EricaGet in Touch with Erica:Erica's EmailErica's LinkedInA Direct Solution WebsiteMentions:The Nonprofit AllianceHarvey McKinnonKen BurnettSean TrinerJulia CampbellThe Bridge Integrated Marketing & Fundraising ConferenceMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
