About this episode
In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention.Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age.Chapters:00:00 - Intro02:25 - Wendy's Journey in Nonprofit Fundraising08:45 - Exploring Peer-to-Peer Texting16:24 - Implementing Texting Programs for Nonprofits28:54 - The Role of Direct Mail in Omnichannel Strategies40:57 - Future of Peer-to-Peer Texting and Best Practices43:05 - Get in Touch with WendyGet in Touch with Wendy:Wendy's Email - whusman@mwdagency.comMal Warwick Donordigital Website2025 Bridge ConferenceMentions:Evan TigheKate MucciCompanies/Organizations:Student Conservation AssociationSemper Virens FundTrust for Public LandNTENGreat Small Works
