About this episode
In this episode of Print to Pixel, Dennis Kelly speaks with James Milsom, Head of Marketing at Hunter.io, about the evolving landscape of cold outreach and how nonprofits can apply B2B strategies to boost engagement. James shares his unique journey from studying law to leading marketing teams, and how understanding the fundamentals of messaging can make or break a campaign.They dive into the importance of intent signals, how to avoid overpersonalization pitfalls, and the surprising creative power behind cold email. James also highlights Hunter.io’s current campaign, Messaging Madness, which showcases high-performing cold emails across industries. The conversation offers tactical insights on testing, deliverability, and building an omnichannel strategy that actually works.Chapters:00:00 - Intro 02:26 - The Office UK vs US03:37 - James's Journey from Law to Marketing08:30 - Key Priorities at Hunter.io12:07 - Is Cold Email Really Dead?16:04 - Messaging Madness 2025 Campaign25:16 - The Role of Cold Email in Omnichannel Marketing28:45 - Leveraging AI in Marketing Strategies34:18 - Get in Touch with JamesGet in Touch with James:James Milsom on LinkedInHunter WebsiteLinks:State of Cold Email 2025 Report?More About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
