About this episode
In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble high-caliber project teams of seasoned creatives, data analysts, digital, and print production experts that help clients get to market effectively and efficiently. Bruce is also a member of the Forbes Agency Council, has been heavily involved in the New England Direct Marketing Association, and has a passion for sustainable marketing that we’ll dive into today. Chapters:00:00 - Intro02:33 - Bruce's Marketing Journey and BKM Foundation11:39 - Finding Consistency Across Banking and Non-Banking Clients17:25 - Unique Challenges in Banking Marketing at BKM20:26 - Bruce's Top 3 Tips for Omnichannel Campaigns27:35 - The Power of Profitability-Based Segmentation31:54 - Bruce's Passion for Sustainable Marketing40:18 - Get in Touch with BruceGet in Touch with Bruce:BKM Marketing WebsiteNet Zero NowMentions:Sam RiccoMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
