About this episode
In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry.Chapters:00:00 - Intro03:00 - Brad's Path to DirectMail 2.0 Co-Founder08:28 - Unveiling Customer Utilization and Impact13:29 - Navigating Long-standing Attribution Methods17:41 - Marketers' Success Tips for Informed Delivery Campaigns22:33 - AI's Impact on Omnichannel Campaigns25:13 - Smart Investing in AI Trends for Business Growth28:10 - Direct Mail and Digital in Political Campaigns32:01 - Get in Touch with BradGet in Touch with Brad:Direct Mail 2.0 WebsiteBrad’s EmailMentions:Joy GendusaUSPSMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
