About this episode
In this episode of Print to Pixel, Dennis Kelly interviews Drew Neisser, a leading expert in B2B marketing and the founder of CMO Huddles. They discuss the evolution of marketing strategies, the importance of integrating direct mail with digital marketing, and the challenges faced by CMOs in today's fast-paced environment.Drew shares insights from his career, the CATS framework for building strong B2B brands, and the significance of maintaining consistency in marketing messaging. The conversation emphasizes the need for collaboration among CMOs and the value of a holistic, omni-channel approach to marketing.Chapters:Intro - 00:00Drew’s Career Journey and the Birth of Renegade Marketing - 02:35Building a Community for Marketing Leaders with CMO Huddles - 05:42Why CMOs Need to Invest in Their Personal and Company Brand - 07:58Key Challenges for CMOs and the Importance of Branding - 08:25The Power of Experimentation and Data-Driven Marketing - 11:16The Role of Multi-Channel Marketing in Brand Growth - 15:48Why Consistency and Alignment Matter in Marketing - 26:48Get in Touch with Drew - 34:38Get in Touch with Drew:Drew's EmailCMO Huddles WebsiteMentions:Global Penguin SocietyDr. Pablo BorborogluUrban Green CouncilGartnerJay BaerMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
