About this episode
In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir's innovative solutions, and strategies for success in 2026. Discover how targeted segmentation, testing, and omni-channel orchestration are transforming direct mail's role in modern marketing.Chapters:00:00 Intro02:28 Lindsay Weisgerber's Career Journey11:14 Understanding Gundir's Unique Approach14:36 The Evolution of Direct Mail Marketing17:26 Gundir's Solutions for Diverse Client Needs24:29 Success Stories from Gundir's Clients30:31 The Importance of Testing and Attribution34:12 Trends to Watch in 2026Get in Touch with Sarah:LinkedInResources:Gundir WebsitePostalyticsMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
