About this episode
In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing.Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies.Chapters:00:00 - Intro02:09 - Susan Frew's Unique Journey06:33 - The Role of AI in Business10:53 - Understanding Vibe Marketing14:03 - The Importance of Direct Mail21:57 - Leveraging AI for Marketing29:58 - Get in Touch with SusanGet in Touch with Susan:Susan's LinkedInSusan's WebsiteMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
