About this episode
In this episode of Print to Pixel, Dennis Kelly interviews Michael Hoffman, CEO of Gather Voices, on bridging the gap between direct mail and digital marketing. They dive into the rise of community-driven video, the shift in consumer trust, and how authentic customer stories drive deeper engagement. Michael shares lessons from his background in politics and marketing, the ideal customer profile for Gather Voices, and how non-video marketers can confidently scale video content.Chapters:00:00 - Intro03:09 – Michael’s Background and Path to Gather Voices11:19 – What Is Community-Driven Video?19:06 – Using Video in the Purchase Funnel21:57 – Ideal Customer Profile and Vertical Strategy30:32 – Helping Non-Video Marketers Create Content34:48 – Direct Mail and Omnichannel Marketing Use Cases38:52 – Get in Touch with MichaelGet in Touch with Michael:Michael's LinkedInGather Voices WebsiteMentions:Rich SchlackmanMake-A-Wish FoundationAlzheimer’s AssociationAmerican Bar AssociationAssociation of the Wall and Ceiling IndustryAmerican College of Foot and Ankle Surgeons?More About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
