About this episode
In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian's career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling.Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement.Chapters:Intro - 00:00Brian’s Career Journey and the Road to Decision Science – 01:47How Decision Science Helps with Data-Driven Marketing – 08:42Maximizing Direct Mail ROI with AI and Predictive Models – 16:10Scaling Direct Mail from 200K to 1M Pieces – 19:02Omnichannel Marketing in Financial Services – 26:04Data-Driven Direct Mail and Omnichannel Integration – 28:59Get in Touch with Brian – 33:04Get in Touch with Brian:Brian's LinkedInMentions:Stephen YorkeDecision Science LLCUSPSMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel
