About this episode
Paul Hedrick is the Founder of Tecovas, the leading high-quality western footwear, apparel, and accessories brand. In today’s episode, we discuss:- the origins of Tecovas and early founding stories,- what it takes to build an incredible brand- Tecovas’ retail “moat” - radical hospitality- how they managed through COVID- and moreAs Executive Chairman, Paul works with the Tecovas board and executive team on brand, product, and marketplace strategy so that Tecovas fulfills its mission to steward the next generation of western.Tecovas is in its 10th operating year in business and now operates over 40 retail stores in over 30 cities and 20 states, with total annual revenue eclipsing $250 million in 2024.We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners. https://www.thefortpod.com/surveyLinks: Tecovas - https://www.tecovas.com/Topics:(00:00:00) - Intro(00:02:35) - Starting Tecovas (00:13:01) - The Mission of Tecovas (00:16:29) - Finding Manufacturing (00:24:55) - Moving from Online to In-Person Retail (00:32:27) - Store Design (00:38:23) - Radical Hospitality (00:42:22) - "Don’t Say No to the Customer" vs. "The Customer Is Always Right" (00:45:12) - Scaling Radical Hospitality (00:52:47) - Surviving Covid (01:01:27) - Developing a Great Brand Support our Sponsors:BetterPitch: https://bit.ly/42d9L0IFort: https://bit.ly/FortCompaniesFollow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/Chris on Social Media:The Fort Podcast on Twitter/X: https://x.com/theFORTpodcastInstagram: https://www.instagram.com/thefortpodcastLinkedIn: https://bit.ly/45gIkFd Watch The Fort on YouTube: https://bit.ly/3oynxNXVisit our website: https://bit.ly/43SOvysLeave a review on Apple: https://bit.ly/45crFD0Leave a review on Spotify: https://bit.ly/3Krl9jO The FORT is produced by Johnny Podcasts
