About this episode
How do you pitch your podcast so it actually gets noticed?In this episode of PodBiz, Norma Jean Belenky speaks with Alice Florence Orr, Staff Writer and Managing Editor at Podcast Review and BBC Radio contributor, about the realities of podcast PR, pitching, and discoverability. Alice shares the common mistakes creators make when pitching their shows, how to think beyond “industry validation,” and why audio-only podcasts still have a unique space in the market.As she puts it:“Most pitches fail because they don’t tell me why the podcast matters to an audience.”Here are some insightful moments within the episode:Why “selling IP” isn’t the only way to make money in podcastingThe pitfalls of podcast PR and what makes a pitch stand outHow independent creators can leverage ads, subscriptions, and branded partnershipsWhy discoverability remains the industry’s biggest challengeThe future of audio-only podcasts in a video-saturated marketAlice Florence Orr is the Managing Editor of Podcast Review and a BBC Radio contributor. Her work focuses on podcast criticism, media strategy, and discoverability, helping creators understand how to reach new audiences. She is also an active voice on LinkedIn, writing about podcasting, media, and culture.? Connect with Alice on LinkedIn? Read her work on Podcast ReviewEpisode Chapters00:52 – The Money Question | Where Alice sees revenue opportunities01:44 – Independent Podcasting | Models beyond the big network buyout04:21 – Reviewing Genres | Why niches and listening habits matter07:25 – Finding Your Audience | Reverse-engineering discoverability09:02 – Pitching Mistakes | What not to do in press releases13:19 – What Reviewers Need | How to make your podcast pitch stand out17:17 – Discoverability Challenges | Why apps alone won’t get you found23:38 – Getting Into Podcasting | Alice’s career journey and BBC contributions27:34 – Looking Ahead | Why audio still matters in a video-first worldSome Additional PodBiz Buzz...“Just because… if you want to make a million dollars, you’ve got to sell your podcast. That doesn’t mean that’s the only way to have a career in this industry.”“You can have a really successful podcast with only a few hundred dedicated listeners.”“If it ain’t working and you don’t feel like it’s a fit, maybe you should just move on and try something else.”PodBiz is the podcast about the bus
