About this episode
How can pay transparency change the podcast industry for the better?In this episode of PodBiz, Norma Jean Belenky speaks with Erin McGregor, Program Manager at the Association of Independents in Radio (AIR), about the newly released 2025 AIR Rate Guide and why setting industry standards matters for freelancers and hiring managers alike. Erin shares insights on building sustainable careers, the role of mentorship, and how community is often the most valuable investment independent audio professionals can make.As she puts it:“The year I stopped taking work below my bottom line, I broke six figures as an independent.”Here are some insightful moments from the episode:How AIR’s 2025 Rate Guide was built and why it’s a critical industry toolThe link to AIR's 2025 Rate Guide: https://airmedia.org/tools/2025-rate-guide The most common reasons freelancers undercharge for their workHow community and peer networks can shape professional growthThe role of advocacy in protecting independent creatorsWhy mentorship can accelerate your career in audioThe future of audience engagement and live podcast eventsErin McGregor is the Program Manager at AIR, where she oversees SoundPath, AIR’s training platform for the audio industry, and leads initiatives in pay transparency, mentorship, and professional development. A former freelancer and self-taught audio producer, Erin brings deep experience in community building and creator advocacy.Connect with Erin on LinkedInLearn more at AIR Media and SoundPathEpisode Chapters01:13 – About the Rate Guide | Why pay transparency matters06:04 – Common Underpayment Traps | Why freelancers earn less than the standard09:29 – AIR’s Role | Advocacy, opportunities, and resources12:33 – The Water Cooler Effect | Building safe spaces for freelancers16:48 – Erin’s Career Journey | From freelancer to AIR leadership23:36 – Thinking Like a Business | Setting a bottom line25:43 – Underused Resources | How AIR supports independents26:59 – Mentorship Marketplace | Getting guidance when you need it31:02 – What’s Next | Audience engagement and live eventsSome Additional PodBiz Buzz...“Freelancers need to think like a business.”
