About this episode
How do you turn 1,200 downloads a month into a six-figure podcast business?In this episode of PodBiz, NJ speaks with Danielle Bezalel, MPH, creator and host of Sex Ed with DB, about building a profitable show in a niche many advertisers won’t touch. Danielle shares how she earns up to $140,000 a year from her single podcast feed, not through massive reach, but by building strong sponsor relationships and packaging her podcast alongside other media assets.As she puts it:“The money in podcasting is in advertising and long-term sponsorships.”We dive into the strategy, systems, and mindset behind her success, including:How focusing on a niche can attract aligned sponsorsPackaging a podcast with other media assets to increase deal valueLong-term brand relationships in underrepresented industriesCreating deliverables that meet sponsor needs across platformsTreating your podcast like a business from day oneDanielle Bezalel, MPH (she/her) is the Creator, Executive Producer, and Host of Sex Ed with DB — a smart, science-backed podcast delivering inclusive sex education from top experts in sex, sexuality, and pleasure. With a Master of Public Health from Columbia University and deep experience in the reproductive health space, Danielle helps bridge the gap between education, empowerment, and media strategy.She lives in Oakland, CA and is available for live and virtual speaking engagements.Learn more: sexedwithdb.comEmail: sexedwithdb@gmail.comFollow: TikTok, Instagram, Threads, YouTube: @sexedwithdbHere are some insightful moments within the episode:00:00 – Introduction | Meet Danielle Bezalel and her podcasting journey05:30 – The Power of Niche | How focusing on a niche can attract sponsors12:00 – Building Sponsor Relationships | The art of long-term sponsorships20:00 – Creative Sponsorship Packages | Deliverables that add value30:00 – Professionalism in Podcasting | Treating your podcast like a business40:00 – Insights and Advice | Key takeaways for aspiring podcastersSome Additional PodBiz Buzz..“I’ve gone really hard on this niche because I know I’m an asset to these companies.”“Treating your podcast like a business is so important.”PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?Each episode dives into monetization strategy, a
