Small Town. Big Standards. Jesse’s Way.

Small Town. Big Standards. Jesse’s Way.

47:06 Oct 14, 2025
About this episode
Jesse Heredia, owner of Jesse’s Pizza Co. in Borger, Texas, shares how he took over a struggling shop with net-7 terms, cut the chaos, rebuilt the flow, and won the town back. We cover menu discipline, culture, community giving, second-chance hiring, and why he tests new pies on a buffet to get instant feedback. We also talk future plans and lessons from his time in law enforcement. The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog...Listen on: Apple Podcasts   The SafeWork Advantage PodcastMost workplaces react to violence—SafeWork Advantage shows employers how to prevent it.Listen on: Apple Podcasts   SpotifyFree Workshop: Work Less & Profit MoreLive This Tuesday! Register for free Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showJoin our free community on Skool https://www.skool.com/tyrells-group-9324/about Free Tools and Courses for Pizzeria Owners & Managers Email: info@tyrellreed.com Upcoming events and appearances: Pizza Expo Las VegasOn the show floor recording podcast episodes
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