About this episode
Premium Members, click here to access this interview in the premium area
Jo Lyons of www.jolyonsphotography.com is someone I could have asked to be interviewed 10 times over.
Each year, I've seen her taking steps in her business via the PhotoBizX Premium Members' Group, but it was a recent video of her beautiful studio and property that had me sending off my request.
In 2018, she was asking about selling wall art in the FB Group
In 2020, she started asking questions about building a studio.
In 2022, she was posting questions about studio wall colour options.
And in 2025, she released a fantastic video showcasing the studio, her property, her work, and happy clients — which you can see on her home page.
Looking more closely, it's easy to see this is a photography business operator who loves what she does.
You'll see book projects, Dog of the Year campaigns, feature pages on local accommodation and pet-specific websites and a beautifully laid out and easy-to-navigate website of her own.
In this interview, Jo shares exactly how she generates $2,500 average sales from her out-of-the-way, rural pet photography studio.
Here's some more of what we covered in the interview:
What 13 years of slow, intentional growth looks like when you build a photography business around lifestyle first
Why building a studio before you “need” it can create long-term leverage and opportunity
How running fewer sessions but creating a destination experience can lift average sales without burnou
