About this episode
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Jo Menneer of www.divinedivas.co.uk was first interviewed on PhotoBizX seven years ago — in person — inside her stunning studio in Bath, UK.
And when I say stunning, I mean a converted Methodist church, complete with its own private (and revered) car park. It really is as incredible as it sounds.
Back then, the business had two arms: family photography and boudoir. But it was boudoir that was clearly leading the charge — eight sessions a week, on top of four family sessions.
Jo and her husband, Neil, were deep in it. Running a team. Managing the studio. Focused as much on systems and growth as they were on the photography itself.
This morning, I jumped onto their Facebook page to see the ads they were running these days — and I was stopped in my tracks by the first post I saw.
It was a video testimonial from an emotional client who said:
“I couldn’t find myself. Two bad marriages, depression, and all that… I came here, and it’s been the best thing in my life.”
That’s more than a good review.
That’s transformation.
Wouldn’t it be incredible to have clients saying that about your business?
A lot has changed in seven years — average sales have nearly tripled, family photography has almost disappeared, weekends are free, and the studio now runs on a tightly refined client journey built around confidence and trust.
Although I’m not back in the UK this time, Jo is here in Australia — and in this interview, she shares how premium pricing, consistent marketing, structured pre-shoot calls and a deeply intentional client experience have reshaped her studio into a calmer, more profitable and more impactful business than ever before.
Here's some more of what we covered in the interview:
