About this episode
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Julie Comfort of www.theexperientialwedding.com is a wedding photographer turned experience designer.
If, like me, you're asking yourself what an experience designer is… I read it’s someone to help you design a client journey that turns every interaction (from inquiry to delivery) into a memorable, relationship-building touchpoint.
It should be applicable to photographers of all genres and translate directly to helping you:
Differentiate in a saturated market, beyond your portfolio.
Increased Referrals + Repeat Business by creating repeatable “wow” moments for your clients
Map out your client's journey
And create a higher perceived value.
This all sounds fantastic, and being totally new to me, I was curious to learn more.
In this interview, Julie shares how to intentionally design your clients' experience at every stage of working with you — from the very first enquiry through to long after delivery — so you’re not just delivering photos; you’re creating experiences people remember, talk about, and come back for.
Here's some more of what we covered in the interview:
How photographing 300+ weddings revealed the real reason most weddings feel the same
Why moving to Berlin and rebuilding from zero forced Julie to rethink how clients experience photography
How studying Experience Design at Chaos Pilots shifted her focus from capturing emotion to int
