About this episode
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Richie Schwartz of www.petsphotography.com has shaped the pet photography industry more than most photographers will ever realise.
Based in New York, he has one of the longest-running and best-known pet photography businesses in the US, and he's been shooting for over 40 years!
He has photographed close to 100,000 pets (literally) and built one of the most well-known volume pet photography businesses.
He helped turn “pet photography” from a cute niche into a legitimate, sustainable career path.
If you’ve been around PhotoBizX for a while, you might remember the first time we had Richie on the show in 2017 for episode 204!
I said in that episode intro, and it's as relevant today as it was then…
His photography is not to every photographer's taste. But he knows what his customers want and how to make the money!
I’m talking about the fun, funny and very cool Richie Schwartz, and in this interview, he shares how he’s built a high-volume, highly profitable pet photography business — including partnering with pet businesses to book 10–20 sessions a day — all while keeping the model simple and focused on what his customers actually want.
Here's some more of what we covered in the interview:
The unexpected way licensing pet photos for calendars and books turned one project into long-term passive income through royalties.
Why partnering with pet stores, groomers, daycares, and kennels created a predictable, high-volume photography business model.
