About this episode
Premium Members, click here to access this interview in the premium area
Happy New Year, and welcome to a special podcast episode to kick off 2026 — The photography business coaches' predictions for this year.
This style of episode has become a regular feature ot kick off the year, but this year, there's a twist. Instead of asking for each coaches prdictins for the year, I've given them a specific question to answer based on their specialty.
There is something for every genre and every level of photographer in this one!
Below, you'll find each featured guest, their specific question, and where you can find or contact them online.
Hope you enjoy and get a ton from what you hear.
Alex Vita – SEO Expert
You have to go from being number one on Google to being the answer, you have to go from getting clicks to getting on the short list. You have to go even from link building to a new sort of digital PR that you can work on. – Alex Vita
Traffic is no longer the goal — authority is: Photography websites need to focus less on clicks and more on being trusted, cited, and recommended by AI tools that influence client decisions.
If AI can’t clearly explain your business, you’re invisible: Clear, consistent entity details (who you are, where you’re based, and what you specialise in) across your website, Google profile, and socials directly affect how AI represents your brand.
Stop trying to rank first, start being the answer: Modern SEO for photographers is about showing up in AI recommendations by clearly defining who you serve, where you work and what you specialise in.
Depth beats volume in content: Fact-dense About pages, detailed testimonials, case studies, and long-form educational guides give AI the confidence to recommend your photography business to real clients.
