About this episode
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Nik Buttigieg of www.nikbuttigieg.com is someone I feel like we’ve all been on the journey with as he’s built an incredibly successful portrait photography business.
He’s been a listener — and an active PhotoBizX member — since 2018. I first brought him on in 2021 for the Coaching Diaries series. Back then he was living in a remote part of Western Australia, shooting out of a caravan parked in his front yard, and only just starting to find his momentum.
Then in 2022, he packed up his family, his life, and his business and moved to Albury — a large rural town on the NSW/VIC border. He hit the ground running and immediately put everything he’d learned into practice. We covered that whole transition in episode 531.
That was two years ago… and since then, something has shifted. You can see it in the way he shows up in the members’ Facebook group, how he talks about marketing and client experience, how he approaches sales, lead generation, and running a proper studio business. It’s like watching all the pieces finally lock together — the hard work, the lessons, the discomfort, the experimentation — suddenly operating in full flow.
I was genuinely excited to sit down with him again — not just because he feels like an old mate, but because I wanted to understand what sparked this shift… and the conversation did not disappoint.
In this interview, Nik shares his low-pressure marketing strategy for filling his studio with ideal clients.
Here's some more of what we covered in the interview:
The simple shift that took Nik from shooting
