About this episode
Premium Members, click here to access this interview in the premium area
Ilana Wechsler of www.teachtraffic.com was first interviewed for episode 513 back in 2023 — and I’m thrilled to have her back.
Ilana specialises in helping business owners, including photographers, run profitable Google and Facebook ad campaigns — without needing to hire an expensive agency.
She has managed over $30 million in ad spend and now focuses on teaching simple, practical strategies that actually work.
Many photographers tell me that ads feel overwhelming or too expensive… Ilana’s here to show they don’t have to be.
Because when done right, ads can be one of the best ways to generate quality leads and bookings — attracting incredible clients who are already searching for photography.
In this interview, Ilana shares simple Google Ad strategies that actually generate photography bookings.
Here's some more of what we covered in the interview:
Why Google Ads still matter for local photographers (even with AI search on the rise)
The trap of Performance Max campaigns — and better alternatives that actually work
Why Google Ads often beat Facebook for conversions (and the crucial difference between them)
