About this episode
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John Mills of https://souldog.studio hit £200K in two years with his pet photography business in the UK. He puts it down to Facebook Ads and the follow-up discovery calls!
We were exchanging emails recently, and he told me that he'd pivoted to dog photography around two years ago, having moved to a new part of the UK.
He rented a studio so he could finally start doing IPS. He said he'd always planned to move into pets, but knew having a studio with art on the walls would be essential.
He said, I’ve waited to send this email until it was official. Turnover last year was just under £200k, with 95% coming from Facebook and WANTED ads.
He has a lovely, easy-to-navigate website with a strong emphasis on booking a Discovery Call.
And I love his NO OBLIGATION OR PRESSURE SALES POLICY – straightforward and easy to see on his investment page.
In this interview, Jon shares a ton!
Here's some more of what we covered in the interview:
From headshots to hounds — how Jon built a thriving pet photography brand from scratch
Why client feedback is pure gold (and how Jon uses it to create unforgettable experiences)
Charging what you’re worth — the pricing approach that boosted profits without scaring clients off
Discovery calls that qualify the rig
